The Tripartite Pattern of Sharing Bicycles in China: Future Development of Hello bike

Abstract

Sharing economy is an emerging economic situation in China. After years of development and the failure experience of enterprises testing the water, it has finally formed a more mature three-way structure with shared bikes as the primary form of Hellobike, Qingju, and Meituan. This paper makes a comparison between Hello Bike and its competitors by case analysis, analyzes the competitive strategy and competitive advantage of Hellobike with Porter’s five forces model, and explores the competitive strategy and competitive advantage of the typical blue, orange bike with 4P strategy to study the future competitive strategy of HelloBike. And put forward some suggestions for its future competition in domestic sharing economy enterprises to help Hello Bike avoid being monopolized and gain more competitiveness in the market.