ANTA Keep Moving: Analysis of Anta’s acquisition of FILA

Abstract

Acquisitions of business practices occur frequently among enterprises. Successful acquisitions will not only greatly enhance the earnings of enterprises, but also improve the visibility of enterprises and increase their resources. Conversely, due to too much of a premium for insufficient funds and other reasons acquisitions can sometimes fail and can have a great impact on the strategy of the enterprise. Nowadays, on account of many factors the sports footwear industry is booming and domestic famous brands (e.g., Anta) are rising rapidly. It started the acquisition in 2009, which paved the cornerstone for its success, and the acquisition of FILA in 2009 was the starting point. This study will introduce the development history of the two companies, the mode of acquisition, the source of funds for the acquisition and the process of acquisition. Data collection and calculation are utilized to derive revenue, share, ROA, and market share, and visualize these data to reflect the change of data more intuitively. Subsequently, this research will make suggestions to Anta's strategy and the sports footwear industry according to the real situation. According to the analysis, Anta's acquisition of FILA is successful. Overall, these results shed light on guiding further exploration of the acquisition in clothing industry.