Analysis of the Number of Likes obtained by Sending Short Videos

Abstract

The Internet is now an important part of people’s lives. Short video delivery is also an important branch of online activities. Getting more attention and likes is also an important purpose of sending. Based on the “like” data of videos, this paper focuses on the situation of attention in different periods and makes a statistical analysis of it. The data used in this paper mainly comes from TikTok. After statistical description of the data of different time periods of the same type of videos, finally the conclusion is drawn: posting at 8 o’clock or 24 o’clock to get more likes within one hour after sending the video, preferably not at 3 o’clock or 4 o’clock. Posting at 8 o’clock, not at 19 o’clock, to get more likes within five hours of sending a video. The results could provide some guidance or reference for online video publishers on when to post.