The Integration of Education Management and New Media Communication: Opportunities and Challenges

Abstract

In the digital age, new media has penetrated into every field of our life, changing the way of information dissemination and people's cognition of the world. Education also cannot avoid this trend. In recent years, with the integration of educational technology and new media, the relationship between educational management and new media communication has become a hot topic of research. This new teaching model not only brings many opportunities for education, but also brings unprecedented challenges. Studying the opportunities and challenges of both is helpful to further improve the education model and enhance the education level. This paper mainly applies the investigation method and comparative method to explore the problems existing in education management and the opportunities of new media communication integration. According to the survey results, 53% of college students believe that it is more convenient to obtain the learning resources they need in the "new media" local college student education management model.