Countermeasures of Hotel Industry for Tourism Crisis Management Under the Influence of Epidemic Situation

Abstract

On a global scale, the epidemic has had a great impact on tourism, and the hotel industry, as a key component of tourism, has also been seriously affected. The purpose of this paper is to study the impact of the epidemic on the hotel industry and put forward coping strategies to help the hotel industry effectively cope with the tourism crisis. First of all, the epidemic has led to a sharp decline in tourism, a sharp drop in the occupancy rate of the hotel industry and a sharp drop in income. In order to meet this challenge, the hotel industry needs to adopt the strategy of diversified income sources and reduce its dependence on the traditional tourism market. Secondly, the hotel industry should formulate more flexible cancellation policies to meet customer needs. Third, the hotel industry should strengthen cleaning and hygiene measures to ensure the health and safety of customers when they check in. This includes regular disinfection of guest rooms and public areas, provision of hand sanitizer, masks and other sanitary products. A transparent cleaning policy can improve the trust of customers. In addition, digital technology plays a key role in crisis management. Finally, staff training is the key link to deal with the crisis. This paper studies the coping strategies of crisis management in the hotel industry under the influence of epidemic situation, which is helpful for the hotel industry to tide over the crisis, maintain business sustainability and prepare for future uncertainty.