Embodied Environmental Crisis in Design Activism: the Influence of Digital Media Design Affordances on Information Dissemination and Public Engagement

Abstract

Addressing the urgent environmental crisis is at the heart of this exploration, where design activism and the impact of digital media design on information dissemination and public engagement take center stage. With rising carbon emissions and human activities exacerbating environmental degradation, the role of designers in this context becomes crucial. The essay commences by underscoring human activities as major contributors to environmental decline, particularly within the Creative Industries. Despite initiatives such as the Ad Net Zero report, fundamental questions persist regarding the evolving role of designers amid this crisis. This study navigates through the complexities by delving into sustainable design approaches and challenging the traditional confines of graphic design. It extends the conversation to design activism, advocating for a broader role for graphic designers inspired by the principles of the "First Things First Manifestos." The essay also explores the transformative potential of technology, empowering designers to optimize information dissemination and enhance public engagement for a more sustainable society. Through insightful analysis and innovative exploration, this paper offers invaluable guidance for future designers, equipping them with essential insights and technology to positively impact the environment.