The Impact of Online Social Media on Chinese Professional Badminton Players

Abstract

The use of online social media is an inevitable activity for many professional athletes, and under the background of the rapid development of sports in the information age and the commercialization of sports, the performance of Chinese professional badminton players will be affected by online social media. From the positive aspect, it is beneficial for professional badminton players to promote sports, promote accountability and training performance, can be monitored on online social media, and sports commercialization also has gifts to increase the income of professional athletes. From the negative aspects, rapid information development and negative evaluation storms can put pressure on athletes to make decisions and cause them to play intensively, Moreover, the commercialization of sports brings income to athletes, and the impatience brought by high income will also show up, so that they are not focused enough in the competition training. Therefore, the right treatment of online social media and its impact is conducive to the sustainable development of professional badminton players.