Research on the Effectiveness of Network Agenda Setting of Tourism Destination Image Dissemination: Take Ganzi as an Example

Abstract

This paper selects the push articles of the WeChat public account of Ganzi County Tourism. From the perspective of the media communication effect, based on the network agenda-setting theory, the media agenda and the public agenda are compared and analyzed. The research proves that the public agenda of Ganzi's tourism destination image is significantly related to the media agenda, which shows that the media has the agenda-setting ability in destination image communication. This result verifies the network agenda-setting theory in the tourism destination image display. It has a certain reference value for the study of the effect of network agenda-setting.