Research on the cultivation path of marketing talents for vocational education undergraduates under the background of digital economy

Abstract

The characteristic of higher vocational education is to pay attention to the cultivation of students' skills, practice and professionalism, and the construction of off-campus practical training base is the key to realize the above skills of students. Both off-campus training bases and on-campus training bases are important components of practical teaching in higher vocational colleges. There are great differences between them in basic functions, functions, operation and management modes. With the reform and rapid development of national vocational education, the advanced concepts of teaching, teaching materials and teaching methods are constantly updated. Under the basic background of ideological and political construction of the course, innovation and entrepreneurship drive, the reconstruction of teaching content, loose leaf teaching materials and project-based teaching method can be flexibly applied in the actual teaching of network marketing comprehensive practical training course. While improving the teaching effect on campus, higher vocational colleges should enhance their ability to serve the regional economy, integrate social services with curriculum construction, and improve teachers' social service ability by means of the integration platform of production and education.