Research on the cultivation path of marketing talents for vocational education undergraduates under the background of digital economy

Abstract

Since 2019, a series of documents have been issued, including the National Implementation Plan for Vocational Education Reform, the Implementation Measures for Building Enterprises with Integrated Production and Education (Trial), and the Opinions on Implementing the Plan for Building High-level Vocational Schools and Specialties with Chinese Characteristics, pointing out that vocational education is an important force supporting the national strategy and local economic and social development. The Ministry of Education has piloted the integrated development of vocational education and the private economy in Wentai, carried out the project of cultivating artisans in the new era and the action of "golden blue-collar" vocational skills improvement, and encouraged vocational colleges in the region to carry out professional reform. Vocational education should also change with the development of The Times to break the barriers of narrow vocational training. Under the background of digital economy, students should be taught digital technical skills to provide vocational undergraduate level education comparable to the dominant academic model. Vocational education at the undergraduate level will deepen the integration of industry and education, strengthen the collaboration between schools and enterprises, and cultivate "quality (outstanding)" talents with digital technology skills who are qualified for new jobs and have distinct and outstanding professional abilities based on the real talent needs of enterprises, so as to help solve the problems of shortage of digital talents in enterprises and industries and insufficient digital technology skills of employees.