Abstract
This article uses qualitative methods to study the competitive environment of A Co Company Limited and develop a sustainable competitive advantage strategy. Using documentary analysis, semi-structured interviews, and questionnaire surveys to collect preliminary data, a total of 50 internal employees participated in this study's questionnaire survey. We validated the data using PESTEL and core competitiveness analysis methods, and developed internal factor analysis matrices and external factor analysis matrices to generate the final factor evaluation scores. Research has shown that A Co Company Limited operates in a highly competitive environment. The company shows strong advantages in production services, marketing services, financial management and technological innovation, but there is still room for improvement in sales services. Based on SOTAR analysis, this paper proposes competitive advantage strategies.
Publisher
Darcy & Roy Press Co. Ltd.
Reference16 articles.
1. Aghazadeh, H. (2015). Strategic marketing management: Achieving superior business performance through intelligent marketing strategy. Procedia - Social and Behavioral Sciences, 207(21), 125–134. http://doi.org/10.1016/j.sbspro. 2015. 10. 161.
2. Ao Youyun. (2019). Economic forecast and Prospect of China's new energy vehicle sales. Scientific Advice (40), 1.
3. Armstrong, M. (2006). Strategic human resource management: A guide to action (4th ed.). Kogan Page Limited.
4. Bhatta, K., Ohe, Y., & Ciani, A. (2020). Which human resources are important for turning agritourism potential into reality? SWOT analysis in rural Nepal. Agriculture, 10(6), 197; https://doi.org/10.3390/agriculture10060197.
5. Chansongsaeng, A., & Somkhaoyai, T. (2021). Application of appreciative inquiry process using SOAR analysis in school action plan development. Journal of MCU Humanities Review, 7(2), 371-385. Practitioner, 247(1651), 11.