Comment on the current situation of northeast city image communication in the post-Winter Olympics era

Abstract

This article analyzes the study of the spread of the image of the northeast city with unique ice and snow resources, Based on the analysis results of the questionnaire survey and the author's observation and thinking on the current situation of the image communication in Northeast China, Analyzing the effect of the Beijing Winter Olympics on the image dissemination of northeast China. At the same time, conduct in-depth research on the image of Northeast cities and characteristic festivals in Northeast China under traditional media, new media, and cultural products, deepen the culture of Northeast cities, explore the spiritual connotation of Northeast cities, and re-discover the new image of Northeast cities in the post-Winter Olympics era The way of shaping and the communication strategy, to build the Northeast of ice and snow and establish the overall communication view of the Northeast city image, fundamentally "reshape" and "new communication" the image of the Northeast city.