Service Strategy Analysis of Big Data Management in Small and Medium-sized Enterprises

Abstract

As the basic force to promote the development of national economy, small and medium-sized enterprises face many difficulties in their development process. And big data technology can help them improve the efficiency of enterprise management and enhance the viability of enterprises. The rise of the Internet, relying on big data technology, effectively alleviates the financing problems of SMEs. At the same time, it has a great impact on the traditional credit business of commercial banks. The legal service platform for small and medium-sized enterprises, with the development of emerging information technologies such as Internet, big data and sharing economy, has unique service advantages, which can achieve economies of scale and scope in the process of legal services, and has important practical significance for the healthy and rapid development of small and medium-sized enterprises. However, the innovation and development of small and medium-sized technology-based enterprises are difficult to achieve only by themselves, and they need to be provided with targeted and professional knowledge services by internal knowledge service departments, intermediary service agencies, and government departments, so as to improve the knowledge reserves of small and medium-sized technology-based enterprises and promote their development and innovation. This paper analyzes the relationship between SMEs and big data technology, puts forward problems in terms of awareness, technology, policy and talent, and gives corresponding strategies to help SMEs develop.