The Effect of the Gamification of Brand Communication Using Personality Tests on Communication Attitude and Brand Attitude

Author:

Moon Heekang,Youn Chorong,Jung Hye Jung

Funder

Pai Chai University

Publisher

The Korea Society of Costume

Reference47 articles.

1. An, J. H. (2023, June 4). Why Nike is working hard on the running app, gamification is back in the spotlight [, ]. Chosunilbo. Retrieved from https://www.chosun.com/economy/weeklybiz/2023/06/01/FUOUH5IPBND4HLD4Z2OUW742QU/

2. Significance tests and goodness of fit in the analysis of covariance structures.

3. Motivational effects and age differences of gamification in product advertising

4. Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes

5. Bulencea, P. & Egger, R. (2015). Gamification in tourism: Designing memorable experiences. Norderstedt, Germany: Books on Demand.

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