Author:
Staub Cornelia,Siegrist Michael
Abstract
AbstractBackgroundWine consumption has a particular place in the culture of many European countries, and beliefs that wine offers health benefits are widespread. High consumption of wine and other alcoholic beverages among many Europeans correlates with alcohol-related accidents and disease burdens. Health warning labels (HWLs) on alcohol containers have been increasingly recommended to deter consumers from drinking. However, findings on the impact of HWLs on consumers’ behavior have been mixed. Moreover, many European consumers have been found to reject the use of warning labels as a policy intervention, especially for wine, perhaps due to its cultural and economic importance.MethodsAn online study with a between-subjects design was conducted in Switzerland (N= 506) to assess whether HWLs can influence the perceived risk associated with drinking wine and vodka, a beverage insignificant to Swiss culture. Participants were presented an image of either a wine or vodka bottle with or without an HWL presenting a liver cancer warning statement. They were then asked to indicate their perceived risk of regularly consuming the depicted beverage. Acceptance and rejection of HWLs were also assessed.ResultsThe perceived risk of vodka consumption exceeded the corresponding risk for wine but was unaffected by an HWL. Perceived health benefits were the main, negative predictor of perceived consumption risk. Participants mainly rejected HWLs due to their perceived effectiveness, perceived positive health effects, social norms, and individualistic values.ConclusionsPerceived risk is an important determinant of drinking behavior, and our results suggest that HWLs may be unable to alter risk perceptions. Furthermore, a strong belief in the health benefits of alcohol consumption, particularly wine consumption, reduce risk perceptions and may be unaffected by HWLs.
Funder
Swiss Federal Institute of Technology Zurich
Publisher
Springer Science and Business Media LLC
Subject
Public Health, Environmental and Occupational Health
Reference46 articles.
1. Swiss Federal Office for Statistics (Bundesamt für Statistik, BFS). Alcohol consumption [Alkoholkonsum] 2017. Switzerland; 2019.
2. Jané-Llopis E, Kokole D, Neufeld M, Syed O, Hasan M, Rehm J. What is the current alcohol labelling practice in the WHO European Region and what are barriers and facilitators to development and implementation of alcohol labelling policy? Health Evidence Network (HEN) synthesis report 68; 2020.
3. World Health Organization [WHO]. Status report on alcohol consumption, harm and policy responses in 30 European countries. Denmark; 2019.
4. Connor J. Alcohol consumption as a cause of cancer. Addiction. 2017;112(2):222–8.
5. Vallance K, Stockwell T, Zhao J, Shokar S, Schoueri-Mychasiw N, Hammond D, et al. Baseline assessment of alcohol-related knowledge of and support for alcohol warning labels among alcohol consumers in northern canada and associations with key sociodemographic characteristics. J Stud Alcohol Drugs. 2020;81(2):238–48.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献