Green DIY store choice among socially responsible consumer generations

Author:

Dabija Dan-CristianORCID,Bejan Brandusa Mariana

Funder

Romanian National Authority for Scientific Research and Innovation, CNCS-UEFISCDI

Publisher

Springer Science and Business Media LLC

Reference72 articles.

1. Aaker, D., Kumar, V., & Day, G. (2000). Marketing research (7th ed.). New York: John Wiley & Sons, Inc..

2. Acar, A. (2014). Do intrinsic and extrinsic motivation factors differ for generation X and generation Y? Int J Bus Soc Sci, 5(5), 12–20.

3. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour. Englewood Cliffs, NJ: Prentice Hall.

4. Antil, J. A. (1984). Socially responsible consumers: Profile and implications for public policy. Journal of Macromarketing, 4(2), 18–39.

5. Antil, J. A., & Bennett, P. D. (1979). Construction and validation of a scale to measure socially responsible consumption behaviour. In K. H. Henion II & T. C. Konnear (Eds.), The conserver society (pp. 51–68). Chicago: American Marketing Association.

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