Abstract
AbstractIn recent years, rapid economic growth and a rising personal income have increased the demand for personalized services. To address this demand, the fashion industry and academia are increasingly analyzing and developing methods to provide personalized fashion design products. This study investigated an emotional data and data visualization-based design method for personalized fashion products. By visualizing emotions and involving consumers, we generated experimental designs to encourage interpersonal and emotional communication. In addition, we proposed methods for visualizing 28 levels of emotion in design elements, as well as a generative design process based on emotional and personal text messages. In fashion products, we used color and print to match the emotion and intensity of the emotion. As a result, 40 design experiment participants rated personalized fashion design tools, outcomes, and purchase intention positively. The highest score was received by the average value for expression of personality (4.43), purchase intention (4.38), and preference and recommendation (4.42). Consequently, this study could be applied to the use of personal data in generative fashion design, as well as the systemization of the data-driven design method for personalized and participatory fashion design.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management,Materials Science (miscellaneous),Cultural Studies,Social Psychology
Reference39 articles.
1. Cairo, A. (2012). The functional art: an introduction to information graphics and visualization. New Riders. https://ptgmedia.pearsoncmg.com/images/9780321834737/samplepages/0321834739.pdf
2. Chen, M., Zhou, P., & Fortino, G. (2017). Emotion communication system. IEEE Access, 5, 326–337. https://doi.org/10.1109/ACCESS.2016.2641480
3. Endo, S., & Kincade, D. H. (2008). Mass customization for long-term relationship development: Why consumers purchase mass customized products again. Qualitative Market Research: An International Journal, 11(3), 275–329. https://doi.org/10.1108/13522750810879011
4. Franke, N., Keinz, P., & Steger, C. J. (2009). Testing the value of customization: When do customers prefer products tailored to their preferences? Journal of Marketing, 73(5), 103–121. https://doi.org/10.1509/jmkg.73.5.103
5. Han, H., & Kim, B. (2010). Emotional Circle: Visualizing emotion through Interactivity. Digital Design Studies, 10(2), 389–400. https://doi.org/10.17280/jdd.2010.10.2.039
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献