Abstract
AbstractThis study examined how older adults of four different ethnic groups evaluate the spatial visualization training using 3D apparel design software. The model tested was derived from the Technology Acceptance Model (TAM) and a Unified Theory of Acceptance and Use of Technology (UTAUT). A quantitative research design with an online questionnaire using the purposive quota sampling was used. Structure equation modeling and ANOVAs were performed to test the hypotheses with 600 completed data. The result shows significant ethnic differences of the perceptions, attitude, and behavioral intention for our spatial visualization training. Especially, Asian Americans found the training easy to be involved with and were more likely to use it, whereas Caucasian Americans felt the training to be most difficult and were less likely to use it, compared to other ethnic groups. Also, perceived ease of use and the performance expectancy are cardinal in increasing the positive attitude toward the training. This study discovered the significant factors influencing the intention to use the apparel design virtual technology to improve cognitive functioning. The ethical differences found on the latent variables among four ethnic groups indicate the need of more thoughtful training development by considering the different cultural requirements and challenges.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management,Materials Science (miscellaneous),Cultural Studies,Social Psychology
Cited by
1 articles.
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