College students’ acceptance of online mass-customized athletic shoes

Author:

Liang YuliORCID,Liu Chuanlan,McRoberts Lisa Barona

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management,Materials Science (miscellaneous),Cultural Studies,Social Psychology

Reference59 articles.

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2. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.

3. Baena, V. (2016). The next revolution in mass customization: An insight into the sneaker market. International Journal of Marketing, Communication and New Media, 4(6), 85–104.

4. Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. New Jersey: Prentice-Hall.

5. Baron, R. A., & Byrne, D. (1987). Social psychology: Understanding human interaction (5th ed.). Needham Heights, Massachusetts: Allyn & Bacon.

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