Market orientation, innovation, and firm performance—an analysis of Albanian firms-Reference-Cited by-同舟云学术

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Market orientation, innovation, and firm performance—an analysis of Albanian firms

Published:2017-03-24 Issue:1 Volume:6 Page:
ISSN:2192-5372
Container-title:Journal of Innovation and Entrepreneurship
language:en
Short-container-title:J Innov Entrep

Author:

Prifti Rezart^ORCID,Alimehmeti Genc

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Economics and Econometrics,Sociology and Political Science,Information Systems,Management Information Systems

Link

http://link.springer.com/content/pdf/10.1186/s13731-017-0069-9.pdf

Reference71 articles.

1. Abernathy, W., & Utterback, J. (1978). Patterns of industrial innovation. Technology Review, 80(7), 40–47.

2. Atuahene-Gima, K. (1996). Market orientation and innovation. Journal of Business Research, 35(2), 93–176.

3. Auh, S., & Merlo, O. (2012). The power of marketing within the firm: its contribution to business performance and the effect of power asymmetry. Industrial Marketing Management, 41(5), 861–873.

4. Bagozzi, R., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16, 74.

5. Baker, W. E., & Sinkula, J. M. (1999). Learning orientation, market orientation, and innovation: integrating and extending models of organizational performance. Journal of Market-Focused Management, 4(4), 295–308.

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