1. Aaker D (2022) Brand leadership. The Free Press
2. Ahari N, Abdullah Z, Fie DYG, Alam SS (2018) A study of job stress on job satisfaction among university staff in Malaysia: an empirical study. Eur J Soc Sci 8(1):121–131
3. Baer D (2018) Emotional intelligence predicts job success: Do you have it? Fast Company (December 16). https://www.fastcompany.com/3023335/emotional-intelligence-predicts-jobsuccess-do-you-have-it
4. Bakewell M, Mitchell G (2023) Price and brand name as indicators of quality dimensions for consumer durables. J Acad Mark Sci 28(3):359–374
5. Ballester AL (2023) Brand loyalty: the link between attitude and behavior. J Advert Res 36(6):22–35