Author:
West Rebecca L.,Hurst Nisa,Sharma Sunny,Henry Beverley,Vitale-Rogers Shannon,Mutahi William,Salt Frances,Gardner Cassie,Turley Gareth,Ezeanochie Nnamdi,Betik Jason,Panagiotakopoulou Sofia,April Janice,Paige Samantha R.
Abstract
AbstractEffective public health communication is needed to increase COVID-19 vaccination uptake in sub-Saharan Africa. We present six best practices: (1) use of collective action/altruism, (2) use of relatable language, (3) tailoring messages, (4) use of gain-framed messages, (5) use of trusted messengers and (6) use of research to test messages.
Publisher
Springer Science and Business Media LLC
Cited by
3 articles.
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