Global exposure: an alternative pathway to understanding cultural omnivorousness in East Asian societies

Abstract

AbstractPrevious studies on cultural taste build a class-omnivorousness framework. However, the conceptualization and measure of cultural omnivorousness are highly Western. To examine how cultural omnivorousness is shaped in non-Western societies, this study develops two dimensions of cultural omnivorousness and expands the meaning of social class from socioeconomic status to global exposure. Using data from the East Asian Social Survey, this study finds that the level of global exposure is significantly correlated with vertical cultural omnivorousness (i.e., the appreciation of both highbrow and lowbrow music) in China, Japan, and South Korea; however, the correlation between the level of global exposure and horizontal cultural omnivorousness (i.e., the appreciation of both transnational and traditional music) varies among the three countries. The findings show the diverse nature of cultural consumption in East Asia and challenge the Western discourse in the cultural sphere.