Marketing and clinical trials: a case study

Author:

Francis David,Roberts Ian,Elbourne Diana R,Shakur Haleema,Knight Rosemary C,Garcia Jo,Snowdon Claire,Entwistle Vikki A,McDonald Alison M,Grant Adrian M,Campbell Marion K

Publisher

Springer Science and Business Media LLC

Subject

Pharmacology (medical),Medicine (miscellaneous)

Reference19 articles.

1. Lovato LC, Hill K, Hertert S, Hunninghake DB, Probstfield JL: Recruitment for Controlled Clinical Trials: Literature Summary and Annotated Bibliography. Controlled Clinical Trials. 1997, 18: 328-357. 10.1016/S0197-2456(96)00236-X.

2. Levitt T: Marketing Myopia. HBR. 1960, 45-56.

3. McDonald M, Wilson H: The New Marketing: Transforming the Corporate Future. 2002, Oxford , Butterworth-Heinemann

4. Schoenfeld ER, Greene JM, Wu SY, O'Leary E, Forte F, Leske C: Recruiting Participants for Community-Based Research: The Diabetic Retinopathy Awareness Program. AEP. 2000, 10 (7): 432-440.

5. Farrell B: Efficient management of randomised controlled trials: nature or nurture. BMJ. 1998, 317: 1236-1239.

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