Enhancing fairness of trading environment: discovering overlapping spammer groups with dynamic co-review graph optimization

Abstract

AbstractWithin the thriving e-commerce landscape, some unscrupulous merchants hire spammer groups to post misleading reviews or ratings, aiming to manipulate public perception and disrupt fair market competition. This phenomenon has prompted a heightened research focus on spammer groups detection. In the e-commerce domain, current spammer group detection algorithms can be classified into three categories, i.e., Frequent Item Mining-based, graph-based, and burst-based algorithms. However, existing graph-based algorithms have limitations in that they did not adequately consider the redundant relationships within co-review graphs and neglected to detect overlapping members within spammer groups. To address these issues, we introduce an overlapping spammer group detection algorithm based on deep reinforcement learning named DRL-OSG. First, the algorithm filters out highly suspicious products and gets the set of reviewers who have reviewed these products. Secondly, taking these reviewers as nodes and their co-reviewing relationships as edges, we construct a homogeneous co-reviewing graph. Thirdly, to efficiently identify and handle the redundant relationships that are accidentally formed between ordinary users and spammer group members, we propose the Auto-Sim algorithm, which is a specifically tailored algorithm for dynamic optimization of the co-reviewing graph, allowing for adjustments to the reviewers’ relationship network within the graph. Finally, candidate spammer groups are discovered by using the Ego-Splitting overlapping clustering algorithm, allowing overlapping members to exist in these groups. Then, these groups are refined and ranked to derive the final list of spammer groups. Experimental results based on real-life datasets show that our proposed DRL-OSG algorithm performs better than the baseline algorithms in Precision.