Abstract
AbstractThe importance of pulse cultivation and consumption is recognized by the scientific community in terms of human nutrition, food security, biodiversity and a valid substitute for animal protein. In some marginal areas, pulse cultivation represents also a protection against the abandonment of agricultural land, the preservation of traditional landscape and the maintenance of natural environments, besides contributing to the safeguard of traditional gastronomy and culture.This study explores how some characteristics connected with rural sustainability, like the preservation of the traditional rural landscape, production area in a Natura 2000 Site of Community Importance (SCI) and EU quality labels (PDO and PGI), might influence organic consumers’ choice of lentils. Data were collected in the Umbria region (Italy) in 2014 by interviewing 213 consumers’ members of Organic Solidarity Purchase Groups (O-SPGs). The Discrete Choice Experiment methodology was used, and three different models (Multinomial Logit Model (MNL), Mixed Logit Model (RPL) and Endogenous Attribute Attendance (EAA)) were applied to verify the reliability of the estimates. Attribute non-attendance (ANA) behaviour was taken into account. Results reveal that the presence of ANA had an impact on both the relative importance of the estimated attributes and the magnitude of the estimated mean WTP. Therefore, this study suggests that WTP mean estimates should be considered with caution for marketing purposes if ANA is not considered. Looking at pulses, the results help to understand the importance in monetary terms of the relationship between lentil choice and rural sustainability.
Funder
Fondazione Cassa di Risparmio di Perugia
Publisher
Springer Science and Business Media LLC
Subject
Economics and Econometrics,Agricultural and Biological Sciences (miscellaneous),Food Science
Reference123 articles.
1. Afshin A, Micha R, Khatibzadeh S, & Mozaffarian D (2014) Consumption of nuts and legumes and risk of incident ischemic heart disease, stroke, and diabetes: a systematic review and meta-analysis. The American journal of clinical nutrition, 100(1), 278-288. https://doi.org/10.3945/ajcn.113.076901
2. Agnoletti M (Ed.) (2013) Italian historical rural landscapes. Cultural values for the environment and rural development. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-5354-9
3. Annunziata A, & Vecchio R (2016) Organic farming and sustainability in food choices: an analysis of consumer preference in Southern Italy. Agriculture and Agricultural Science Procedia, 8, 193-200. https://doi.org/10.1016/j.aaspro.2016.02.093
4. Antrop M (2005) Why landscapes of the past are important for the future. Landscape and Urban Planning 70: 21–34. https://doi.org/10.1016/j.landurbplan.2003.10.002, 1-2
5. Ariyawardana A, Govindasamy R, Gunaratne LHP, & Lisle A (2012) Sri Lankan consumer preference for red lentils: a conjoint approach. In 22nd Annual IFAMA World Forum and Symposium. International Food and Agribusiness Management Association.
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献