“Immune Boosting” in the time of COVID: selling immunity on Instagram

Author:

Wagner Darren N.,Marcon Alessandro R.,Caulfield Timothy

Abstract

Abstract“Immune boosting” is a trending topic during the COVID-19 pandemic. The concept of “immune boosting” is scientifically misleading and often used to market unproven products and therapies. This paper presents an analysis of popular immune-boosting posts from Instagram. Of the sampled posts, all promoted “immune boosting” as beneficial, nearly all involved commercial interests, and many used scientific and medical rhetoric in their messaging.

Funder

Canadian Institutes of Health Research

Alberta Innovates

Ministry of Economic Development, Trade, and Tourism

Government of Canada

Government of Alberta

Publisher

Springer Science and Business Media LLC

Subject

Pulmonary and Respiratory Medicine,Immunology,Immunology and Allergy

Reference20 articles.

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3. Gorvett Z. Covid-19: can ‘boosting’ your immune system protect you?—BBC Future. BBC Future; 2020. https://www.bbc.com/future/article/20200408-covid-19-can-boosting-your-immune-system-protect-you. Accessed 7 July 2020.

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