Target marketing in the health services industry: the value of journeying off the beaten path-Reference-Cited by-同舟云学术

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Target marketing in the health services industry: the value of journeying off the beaten path

Published:2018-12 Issue:S3 Volume:18 Page:
ISSN:1472-6963
Container-title:BMC Health Services Research
language:en
Short-container-title:BMC Health Serv Res

Author:

Elrod James K.,Fortenberry John L.

Publisher

Springer Science and Business Media LLC

Subject

Health Policy

Link

http://link.springer.com/content/pdf/10.1186/s12913-018-3678-5.pdf

Reference27 articles.

1. Shi L, Singh DA. Essentials of the US health care system. 4th ed. Burlington: Jones and Bartlett; 2017.

2. Griffith JR. Hospitals: what they are and how they work. 4th ed. Sudbury: Jones and Bartlett; 2012.

3. Fortenberry JL Jr. Health care marketing: tools and techniques. 3rd ed. Sudbury: Jones and Bartlett; 2010.

4. Fortenberry JL Jr. Cases in health care marketing. Sudbury: Jones and Bartlett; 2011.

5. Kerin RA, Hartley SW. Marketing. 13th ed. New York: McGraw-Hill; 2017.

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