Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients-Reference-Cited by-同舟云学术

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Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients

Published:2018-12 Issue:S3 Volume:18 Page:
ISSN:1472-6963
Container-title:BMC Health Services Research
language:en
Short-container-title:BMC Health Serv Res

Author:

Elrod James K.,Fortenberry John L.

Publisher

Springer Science and Business Media LLC

Subject

Health Policy

Link

http://link.springer.com/content/pdf/10.1186/s12913-018-3680-y.pdf

Reference27 articles.

1. Berkowitz EN. Essentials of health care marketing. 4th ed. Burlington: Jones and Bartlett; 2017.

2. Fortenberry JL Jr. Health care marketing: tools and techniques. 3rd ed. Sudbury: Jones and Bartlett; 2010.

3. Schiavo R. Health communication: from theory to practice. 2nd ed. San Francisco: Jossey-Bass; 2014.

4. Parvanta CF, Nelson DE, Harner RN. Public health communication: critical tools and strategies. Burlington: Jones and Bartlett; 2018.

5. Cole M. Best practices for promoting healthcare through marketing. Mod Healthc. 2014;44(39):S10.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Integrated marketing communications: a strategic priority in health and medicine;BMC Health Services Research;2020-09

2. Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients;BMC Health Services Research;2020-09

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