Academic Literature of the 2010s on the Theoryand Practice of Advertising and Public Relations

Author:

Afanasiev Illia,Ilinova Oleksandra

Publisher

Borys Grinchenko Kyiv Metropolitan University

Reference35 articles.

1. Gitelman, L. (2013). Raw Data Is an Oxymoron. Cambridge, Massachusetts: The MIT Press, 192 p. [in English].

2. Jaworska, S. (2020).Corpora and the Discourse of Advertising. In: Friginal, E. & J. A. Hardy (Eds.) The Routledge Handbook of Corpus Approaches to Discourse Analysis,Chapter: 25, Routledge, pp. 428-444 [in English].

3. Ruggero, E. (2019). The Post-Advertising Condition. A Socio-Semiotic and Semio-Pragmatic Approach to Algorithmic Capitalism. [Electronic resource]. ResearchGate [in English]. https://www.researchgate.net/publication/334371247_The_Post-advertising_Condition_A_Socio-Semiotic_and_Semio-Pragmatic_Approach_to_Algorithmic_Capitalism

4. Semiofest: A Celebration of Semiotivc Thinking. [in English].https://www.semiofest.com

5. Paula Pessôa, L. A. G., Sá Mello da Costa, A., Mello, F. B., & Tannuri, M. R. (2020). Nostalgia in Brazilian Mass Media Advertising: A Semiotic Perspective Latin American Business Review. American Business Review, 2020, No 3, pp. 279-306 [in English].

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