INDICATORS OF FINANCIAL SUPPORT FOR FOOTBALL PLAYERS’ MIGRATION IN LEADING EUROPEAN LEAGUES

Abstract

Introduction. Modern football is characterized by increasing trends in migration and transfer activity in the leading European football leagues and a decrease in the number of students of their own children's and youth academies of the leading football clubs of the European Championships for the period 2009-2019. The aim of the study is to investigate and determine the level of financial support for the migration of qualified players in leading European clubs on the basis of their transfer activities (according to open sources). Material and methods: analysis and generalization of data of scientific and methodical literature sources and the Internet, pedagogical observations, content analysis of materials of official websites of football clubs, UEFA and FIFA, methods of mathematical statistics. Results. In the «TOP-20» ranking of leading European football clubs at the end of 2019 in terms of total transfer costs, which determine the migration of qualified players, there is the following distribution: «Barclays Premier League» (England) – 8 football clubs (40%) with transfer costs € 4,726 million (43,40%); «Liga de Futbol Profesional, Primera Division» (Spain) – 4 football clubs (20%) with transfer costs of 2415 million € (22,17%); «Lega Nazionale Professionisti Serie A TIM» (Italy) – 4 football clubs (20%) with transfer costs of € 1,816 million (16,67%); «Le championnat de France de football» (France) – 2 football clubs (10%) with transfer costs of 1261 million € (11,58%); «Fußball-Bundesliga» (Germany) – 2 football clubs (10%) with a transfer cost of € 673 million (6,18%). Conclusions. Analysis of the structure of profits «TOP-20» ranking of leading European clubs, shows that the average is: about 44% – the sale of rights to telecast competitions, about 40% – advertising revenue and about 16% is the share of revenue from tickets and season tickets. Indicators of financial activity of leading European football clubs are monitored by UEFA and FIFA programs for compliance with the requirements and criteria of financial «Fair Play».