Before the Thaw: The Transnational Routes of Cuban Popular Culture

Abstract

Years before Presidents Barack Obama and Raúl Castro announced a “thaw” in US-Cuba relations on December 17, 2014 (17D), Cubans were intensifying ties through the transnational circulation of popular culture. To understand Cuba and its diaspora in the twenty-first century, it is essential that we attend to the transnational networks in place before 17D that continue to shape quotidian life for people on and off the island. I begin in Miami, with the “afterlives” of a comic variety show called Sabadazo—popular on the island during the 1990s—to illustrate how what it means to be Cuban, politically and culturally, has shifted away from the exile generation that arrived in the 1960s and 1970s. I complement this analysis with attention to generational tensions within the diaspora and representations of race and sexuality. I then move to the island to examine el paquete (the package), a terabyte’s worth of mostly foreign media updated and distributed across the island weekly. I contend that the economic and cultural impact of el paquete cannot be fully understood without careful consideration of the role of the Cuban diaspora.