The Effect of Women in Business on the Performance of Commercial Banks in Calabar, Nigeria

Abstract

This research paper investigates the impact of women in business on the performance of commercial banks in Calabar, Nigeria. The paper explores how the presence of women in various business roles, particularly in leadership and management, affects the financial and operational success of the banking sector. A survey research design was adopted. A sample size of fifty-four (54) respondents was selected from the total population of sixty-two (62) women employees using simple random sampling technique in all the 13 branches of the banks. Data were collected through a structured questionnaire and were analyzed using descriptive statistics and a simple linear regression was used to test the hypotheses via SPSS. The research findings showed that the women in business have significant effect on organizational performance in commercial bank branches selected for the study. Specifically, the study revealed that there is a significant and positive effect of women in business on organizational productivity, financial stability, customer satisfaction, employee engagement, and innovation. Arising from the findings, the study recommended that organizations whether manufacturing or servicing should ensure gender diversity in their team which will bring unique perspectives and experiences to the table, which can lead to more effective problem-solving and new ideas for improving productivity and innovation. The study also recommended that organizations should encourage women participation in the leadership role as they are often known for their strong communication and empathetic skills, which can lead to higher service quality and improved organizational effectiveness to enhance performance.