Back to the Source: Consumers Response to Produce Irrigated With Different Sources of Recycled Water

Author:

Ellis Sean F.1ORCID,Ganguly Diya2,Kecinski Maik2,Messer Kent D.2ORCID

Affiliation:

1. Behavior Change for Good Initiative The Wharton School University of Pennsylvania Philadelphia PA USA

2. Department of Applied Economics and Statistics University of Delaware Newark DE USA

Abstract

AbstractUsing recycled water to irrigate agricultural products can be an effective solution to water scarcity and security. However, a better understanding of how society values different sources of recycled water provides insights into potential demand‐side barriers to adoption of these solutions. This paper implements a framed field experiment conducted in the Southwest and Mid‐Atlantic regions of the United States that evaluates consumers' willingness‐to‐pay (WTP) for three sources of recycled irrigation water: “gray,” “black,” and “produced.” Our analysis indicates that people consider certain sources of recycled water more acceptable for irrigating produce than others. Recycled gray water is preferred to recycled produced water, and both are preferred to recycled black water. We also explore how people respond to scientific information about the benefits and risks of using recycled irrigation water and found no evidence to support that this information changes people's behaviors.

Funder

National Institute of Food and Agriculture

Publisher

American Geophysical Union (AGU)

Subject

Water Science and Technology

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4. Centers for Disease Control and Prevention. (2009).Water sources. Retrieved fromhttps://www.cdc.gov/healthywater/drinking/public/water_sources.html

5. A Critical Review on the End Uses of Recycled Water

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