Affiliation:
1. Behavior Change for Good Initiative The Wharton School University of Pennsylvania Philadelphia PA USA
2. Department of Applied Economics and Statistics University of Delaware Newark DE USA
Abstract
AbstractUsing recycled water to irrigate agricultural products can be an effective solution to water scarcity and security. However, a better understanding of how society values different sources of recycled water provides insights into potential demand‐side barriers to adoption of these solutions. This paper implements a framed field experiment conducted in the Southwest and Mid‐Atlantic regions of the United States that evaluates consumers' willingness‐to‐pay (WTP) for three sources of recycled irrigation water: “gray,” “black,” and “produced.” Our analysis indicates that people consider certain sources of recycled water more acceptable for irrigating produce than others. Recycled gray water is preferred to recycled produced water, and both are preferred to recycled black water. We also explore how people respond to scientific information about the benefits and risks of using recycled irrigation water and found no evidence to support that this information changes people's behaviors.
Funder
National Institute of Food and Agriculture
Publisher
American Geophysical Union (AGU)
Subject
Water Science and Technology
Reference52 articles.
1. Report of the NOAA panel on contingent valuation;Arrow K.;Federal Register,1993
2. Using recycled water for agricultural purposes in the Thessaly region, Greece: a primary investigation of citizens’ opinions
3. Implicit and Explicit Biases for Recycled Water and Tap Water
4. Centers for Disease Control and Prevention. (2009).Water sources. Retrieved fromhttps://www.cdc.gov/healthywater/drinking/public/water_sources.html
5. A Critical Review on the End Uses of Recycled Water