Product Placement: A Booming Industry in Search of Appropriate Regulation-Reference-Cited by-同舟云学术

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Product Placement: A Booming Industry in Search of Appropriate Regulation

Published:2013-05-01 Issue: Volume: Page:1-13
ISSN:2165-7009
Container-title:Journal of Marketing Research and Case Studies
language:
Short-container-title:JMRCS

Author:

Al-Kadi Tara

Publisher

IBIMA Publishing

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. PRODUCT PLACEMENT IN THE MARKETING COMMUNICATIONS SYSTEM;Економіка розвитку систем;2024-07-18

2. Brand displaced;HAU: Journal of Ethnographic Theory;2019-12

3. Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children;Health Communication;2019-07-12

4. New Forms of Advertising in Television: Types and Effectiveness;Advertising in New Formats and Media;2016-12-29

5. Product Placement in Old and New Media: Examining the Evidence for Concern;Journal of Business Ethics;2015-11-24

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