Marketing Communication and Perceived Health Care Quality: antecedents of Physiotherapists’ Job Satisfaction

Author:

Morcov Mirela1,Gheorghe Iuliana Raluca2,Gheorghe Consuela Mădălina2,Maria Veronica Maria Veronica3,Sporea Corina4,Ghiță Marian5,Purcărea Victor Lorin6

Affiliation:

1. “Dr. N. Robănescu” National Center of Neurorehabilitation for Children Bucharest, Romania; “Carol Davila” University of Medicine and Pharmacy, Bucharest, Romania

2. “Carol Davila” University of Medicine and Pharmacy, Bucharest, Romania

3. “Dr. N. Robănescu” National Center of Neurorehabilitation for Children Bucharest, Romania, “Carol Davila” University of Medicine and Pharmacy, Bucharest, Romania,

4. “Dr. N. Robănescu” National Center of Neurorehabilitation for Children Bucharest, Romania, “Carol Davila” University of Medicine and Pharmacy, Bucharest, Romania

5. Faculty of Veterinary Medicine, University of Agricultural Sciences and Veterinary Medicine, Bucharest, Romania.

6. Carol Davila” University of Medicine and Pharmacy, Bucharest, Romania

Abstract

The performance of a health care organization is impacted by how its management handles problems caused by disruptions in communication and shows concern for the ongoing enhancement of the communication process. Any health care organization’s marketing communication approach is essential since it has an impact on both personnel and consumer satisfaction. From the perspective of physiotherapists, the current study aims to explore the connections between the perceived quality of health care services, marketing communications and job satisfaction. The sample comprised 114 individuals, the majority of whom were women, and whose average age was 39,74 (±9,56). Their average experience in the health care organization was 12,44 years (± 8,95). A self-administered questionnaire that contained socio-demographic items and specific items to collect data about the importance of marketing communication, job satisfaction, and perceived quality, was used as the research instrument. The results revealed that physiotherapists’ job satisfaction is positively influenced by both marketing communication and the perceived quality of care. However, to be more effective, health care managers need to offer specialized trainings to physiotherapists in order to motivate them and strengthen reliability and responsiveness when providing services.

Publisher

Romanian Association of Balneology

Subject

General Medicine

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3