Penggunaan Analisis SWOT dan Uji Litmus dalam Menentukan Strategi Pengelolaan Modal untuk Peningkatan Produksi UMKM Ina Konveksi

Abstract

The research aims to evaluate business capital management strategies to increase production of MSME. This descriptive qualitative research uses a case study on Ina Konveksi, with the SWOT analysis and litmus test method. The analysis results identified nine main strategies, namely: (1) attending various online and offline marketing training; (2) attend various skills and expertise training in financial bookkeeping and sales; (3) preparation and training in the use of marketing technology; (4) establishing a place for coordination and sharing between convection entrepreneurs; (5) attend a low interest credit program to increase capital; (6) establishing good cooperation with good, affordable and trusted fabric suppliers; (7) attend assistance programs from the Regional Government and Provincial Government in the field of financing creative economy businesses; (8) delivery of important information such as training programs for the use of technology, marketing and bookkeeping; and, (9) making mutually beneficial agreements between convection entrepreneurs.