Visit Intention and Destination Image in Post-Covid-19 Crisis Recovery-Reference-Cited by-同舟云学术

Visit Intention and Destination Image in Post-Covid-19 Crisis Recovery

Published:2021 Issue: Volume:4 Page:16-18
ISSN:2576-9111
Container-title:Proceedings of the International Crisis and Risk Communication Conference
language:en
Short-container-title:ICRCC

Author:

Ahmad Albattat¹,Jamaludin Azizul¹,Shaliza Nini¹,Zuraimi Mohd¹,Valeri Marco²

Affiliation:

1. Management and Science University

2. Niccolò Cusano University

Abstract

The aim of this research is to analyze the factors influencing visit intention and destination image in post-Covid-19 crisis recovery. In post-crisis recovery, the factors influencing visit intention are physical, socio-psychological and financial factors. A total of 426 respondents were selected and analyzed using correlation and multiple regression analyses. The findings demonstrate that physical factors are the main factors that influence tourists’ visit intention. Additionally, destination image significantly affects visit intention and significantly mediates the relationship between the factors and visit intention. All this inevitably affects the organizational structure of the tourist destination.

Publisher

Nicholson School of Communication, UCF

Subject

General Medicine

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