Building Bridges to Connect With Stakeholders: A Template for Success-Reference-Cited by-同舟云学术

Building Bridges to Connect With Stakeholders: A Template for Success

Published:2018-03 Issue: Volume:1 Page:1-4
ISSN:2576-9111
Container-title:Proceedings of the International Crisis and Risk Communication Conference
language:en
Short-container-title:ICRCC

Author:

Reed Kimberly¹

Affiliation:

1. Past President, International Food Information Council Foundation, and Nominee, First Vice President and Vice Chairman, Export-Import Bank of the United States

Abstract

The modern age of communication, with the 24x7 news cycle and "information overload," can impact our ability to connect with stakeholders. Kimberly Reed, a Washington professional who has built bridges for more than 20 years both across the aisle and around the globe with non-profits, trade associations, government officials, and risk and crisis communication professionals, presented a case study on Expo Milano 2015: "Feeding the Planet, Energy for Life" (the "World's Fair," which was the world's largest gathering and discussion on the topic of food). She shared best practices that featured Drs. Deanna and Tim Sellnow and provided practical resources to help communicators better connect with stakeholders and the media, bridge gaps, and deliver positive impact.

Publisher

Nicholson School of Communication, UCF

Subject

General Medicine

Reference9 articles.

1. International Food Information Council Foundation. Food Biotechnology: A Communicator’s Guide to Improving Public Understanding. 2013. Retrieved from http://www.foodinsight.org/education/foodbiotechnology-communicators-guide-improving-understanding

2. International Food Information Council Foundation. Food Safety: A Communicator’s Guide to Improving Public Understanding. 2015. Retrieved from http://www.foodinsight.org/food-safety-guide

3. Sellnow, D. D., & Sellnow, T. L. (in press). The IDEA model of effective instructional risk and crisis communication by emergency managers and other key spokespersons. Journal of Emergency Management.

4. Sellnow, D. D., & Sellnow, T. L. (2014). Instructional principles, risk communication. In T. L. Thompson (Ed.). Encyclopedia of Health Communication (pp. 1181-1182). Thousand Oaks, CA: Sage.

5. Council for Agricultural Sciences and Technology (CAST) (2018). Regulatory Barriers to the Development of Innovative Agriculture Biotechnology by Small Businesses and Universities. Issue Paper 59. CAST, Ames, Iowa.

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