A Study on the Effect of the Internet Self-Efficacy of Generation MZ on Use Intention of Luxury Fashion Platform : Focusing on the New Exogenous Mechanism of Extended UTAUT

Author:

Jeong DayunORCID

Publisher

The Korean Society for Clothing Industry

Subject

Literature and Literary Theory,History,Cultural Studies

Reference62 articles.

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3. Cha, Y., Kim, S., & Kim, J. (2022, May). [[New luxury business trends leading the luxury market. KPMG Samjong]. Retrieved September 9, 2022, from https://assets.kpmg/content/dam/kpmg/kr/pdf/2022/issue-monitor/kr-im-new-luxury-business-trends-20220520.pdf

4. A Study on the Customer's Intention to Accept the Innovative Products: Focused on Unified Theory of Acceptance and Use of Technology (UTAUT), Technology Readiness Index (TRI) and Value-Based Acceptance Model (VAM)

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