Impact of SNS Beauty Influencer Characteristics on Trust and Word-of-Mouth Intentions: The Moderating Effect of Engagement
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Publisher
The Korean Society for Clothing Industry
Reference34 articles.
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2. The influence of redundant comparison prices and other price presentation formats on consumers’ evaluations and purchase intentions
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4. Hong, Z. M. (1998). Empirical research on the impact of service quality and customer satisfaction on repurchase intentions and word of mouths [Doctoral dissertation, Dongguk University]. Riss. http://imgsvr.riss4u.net/contents3/td_contents8/09997/010/09997010.pdf
5. Consumer Reactions to Electronic Shopping on the World Wide Web
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