1. Effects of Brand Image-Consumer Self Congruity and Brand Trust on Brand Attachment : Moderating Role of Product Types
2. Chang, E. H. (2021). An analysis of followership types of millennial employees in Korean coroporations utilizing Qmethodology. The Korean Journal of Human Resource Development Quarterly, 23(4), 203-232.
3. Choi, H. Y. (2019). A study on brand design for millennials – Focused on cosmetic brand. Unpublished master’s thesis, Hongik University, Seoul.
4. The effects of smart phone usage motive and fashion brand app factors upon the intention to accept fashion brand applications
5. Chun, I. K. (2019). The effects on SNS influencer's reviewing on brand conversion behavior and purchase intention - Focusing on cosmetics products. Unpublished master’s thesis, Hongik University, Seoul.