The Almost Great Escape: The Continuing Tourism Development of Croatia as a Destination

Abstract

The tourism industry in Croatia is experiencing a slower development than other European countries. Because of their current union in the communist state of Yugoslavia and the Civil War between Croatia, Serbia, and Bosnia-Herzegovina, the Croatian Tourism Board needs to recreate a stable infrastructure in which to grow their tourism. Some of the occurring issues with current Croatian tourism is high seasonality, lack of multiple foreign languages, underdeveloped transportation structures, and homogenization of Croatian culture. This paper offers a brief history of Croatian tourism, current developments, current development issues, and suggestions for a change in managerial structure to increase the amount of tourists to the state and to overall improve the Croatian economy while focusing on interdisciplinary methods.