Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page
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Published:2023-12-31
Issue:21
Volume:11
Page:
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ISSN:2182-9306
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Container-title:International Journal of Marketing, Communication and New Media
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language:
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Short-container-title:IJMCNM
Publisher
Instituto Superior de Entre Douro e Vouga