Towards Sustainable Consumption: Quantitative Insights into Consumer Behaviour on Circular Food Products

Abstract

Abstract The concept of Circular Food Products, focusing on sustainability and waste minimization throughout the production and consumption cycle, has garnered significant attention recently. This research aims to provide empirical insights into factors influencing consumer behaviour regarding sustainability in the food industry. Using quantitative analysis techniques such as the questionnaire to measure attitudes, preferences and behaviours among consumers, and employing structural modeling for the collected data, the study yields important findings that advance knowledge in sustainable food consumption. These findings promote environmentally friendly and socially responsible practices within the food industry and among consumers. One key finding is the low level of consumer awareness about circular food products and their benefits. Perceptions varied, with some viewing these products as innovative and eco-friendly, while others considered them inferior to conventional products. This suggests the need for effective marketing campaigns to shape consumer awareness and perception of circular food products. Additionally, the research highlighted varying levels of awareness regarding the environmental impact of food production and consumption, with some consumers demonstrating strong concern for sustainability.These insights underscore the importance of targeted marketing and education to enhance consumer understanding and acceptance of circular food products, ultimately supporting the shift towards more sustainable consumption patterns.