Research on Innovative Ways to Integrate Digital Media into the Development of Cultural and Creative Industries in Shanxi Province

Abstract

Abstract Cultural and creative industries are increasingly recognized as vital sectors in today’s global economy, and the advent of digital media has ushered in new avenues for enhanced development. This study explores the relationship between digital media technology and the progression of cultural and creative industries, with a specific focus on Shanxi. Utilizing the scale reward invariant BCC model within the DEA framework, this research assesses the developmental efficiency of Shanxi’s cultural and creative sectors. It identifies various decision-making units as benchmarks for the industry’s development, evaluating their comprehensive efficiency, pure technical efficiency, and scale efficiency, and proposes strategies for optimizing input and output metrics. Furthermore, the integration of the Tobit regression model with digital media technology allows for an analysis of the latter’s impact on the developmental efficiency of these industries in Shanxi. The findings reveal that the comprehensive efficiency of cultural and creative industry development in Shanxi is currently at 0.572. To achieve an effectively comprehensive level, there is a need to increase digital media technology input by 31.73% and reduce economic input and employment by 13.97% and 18.18%, respectively. The study demonstrates that a 1% increase in digital media technology usage correlates with a 0.315 percentage point rise in the development efficiency of Shanxi’s cultural and creative industries. Consequently, Shanxi Province is urged to fully leverage its cultural resources, actively recalibrate the industry scale through enhanced use of digital media technology, and strive for a comprehensive efficiency that meets effective benchmarks.