Expansion of Innovative Diffusion and Communication Strategies of Chinese Opera Culture Based on ADDIE Modeling

Abstract

Abstract Based on the ADDIE model, this paper designs an innovative dissemination and communication strategy for Chinese opera culture and utilizes a questionnaire to explore the effects of opera culture dissemination and communication after the application of this strategy. The questionnaire is designed from the basic information of the audience, the cognition, attitude, and behavioral level of the opera culture communication, and the reliability and validity of the questionnaire are examined by using Cronbach’s Alpha reliability coefficient method and KMO test and Bartlett’s sphericity test, respectively. The survey results showed that only 16 people were exposed to opera culture for pure entertainment. The mean score of “I learned a lot of knowledge about opera” at the cognitive level is 3.48. In contrast, the mean scores of the audience’s attitude and behavior towards the dissemination of opera culture reach 3.79 and 4.03, respectively, which fully proves the positive application of this paper’s strategy. The innovative dissemination and communication strategy of opera culture constructed in this paper provides an effective path to improve the dissemination effect of opera culture. Also, it provides a reference basis for the inheritance and dissemination of other traditional Chinese cultures.