Research on the Visual Communication Effect of Combining Digital Art and Local Cultural Elements in Cross-cultural Communication

Abstract

Abstract Digital technology has revolutionized and changed the way of interactive experience, among which digital art is widely acclaimed nowadays. This paper combines digital art with local cultural elements to create cross-cultural visual communication and constructs an evaluation index system for its effects. The weight values of the indicators calculated by the gray correlation and Euclidean distance methods are combined using the combination assignment formula. Afterward, the cloud model is used to determine the degree of affiliation of each indicator, and finally, the comprehensive evaluation results of cross-cultural visual communication of cultural elements in this paper are obtained. The cloud evaluation results show that the overall cloud body distribution interval of the cross-cultural visual communication of Guangdong local culture is (6.47, 9.65), indicating that the visual communication effect of Guangdong local cultural elements is at an excellent level. Furthermore, the study revealed that the audience spent the longest total gaze time (3.96s) on the photographic style-text bottom-left type visual images. This paper explores the role of digital art in promoting the development of local culture and cross-cultural communication, and the visual communication enhancement strategy proposed from the perspective of visual presentation opens up a new path for the visual communication of local culture.