Immersive public art and humanistic city image building in the digital era

Abstract

Abstract The evolving times, along with the advancements in science and technology, have led to a transformation in public art. The emergence of digital media public art, which plays a crucial role in shaping the city’s image, has brought art to life. This paper utilizes virtual reality technology and digital media technology to create an immersive public art space. The CAVE system creates an immersive effect, while Kinect and Unity3D scene docking enable interactive effects. We design a questionnaire to gather data on the public’s experience of immersive public art in Shenzhen and their perception of the city’s image-shaping. We then explore the relationship between the two using structural equations and correlation analysis. The results reveal a strong correlation between the perception of immersive public art experiences and the shaping of urban images, with an average correlation of 0.795. The influence of immersive public art’s sensory experience, interactive experience, and cognitive experience on humanistic city image shaping was significant (P<0.05). Additionally, awareness of immersive public art had a significant mediating effect on the relationship between the two. This paper lays the foundation for creating immersive public art spaces and provides valuable reference ideas for shaping a humanistic city image.