Affiliation:
1. School of Digital Commerce , Jiangsu Vocational Institute Of Commerce , Nanjing , Jiangsu , , China .
Abstract
Abstract
Chinese traditional culture, as an important part of enhancing cultural self-confidence, needs to be further integrated into the existing ideological education of colleges and universities in order to improve students’ cultural self-confidence. This paper centers on the research of the excellent Chinese traditional cultural identity of contemporary college students, supported by multidisciplinary theoretical knowledge. It constructs a Chinese outstanding conventional culture identity system through the entropy power method and hierarchical analysis method. After that, the questionnaire survey method is used to collect data to statistically analyze the content, the mathematical statistics method is used to verify the results, and the logical analysis method is used to construct the specific framework of the article, which demonstrates the influence of the integration of Chinese traditional culture into the teaching of ideology and politics in colleges and universities on students’ cultural self-confidence and emotional identity. The empirical analysis shows that in the 1087 sample Chinese traditional culture Civics courses, the average score of cultural self-confidence of the sample college students is 3.8406, and the average score of cultural identity is 3.6766. Through learning and experiencing Chinese traditional culture, college students deepen their recognition of the integration of Chinese traditional culture into ideological and political courses and enhance their cultural self-confidence and emotional identity.
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